Prince William is seeking his own personal press secretary. The prestigious appointment begins next year, suggesting that a major “change of use” is set to occur.

Until now William has relied on his father’s press office for spin-doctoring services, but clearly wishes to branch out on his own once he finishes his stint with the Armed Forces. With Prince Charles’s expensive media machine already in situ it’s hard to see why William would need his own office if he were planning to remain at Clarence House next year. The proposed appointment indicates he is planning to set up a home of his own.

The new press officer will cover the Prince’s day-to-day engagements and field questions about his private life. The successful candidate will need to be a top professional with knowledge of Royal affairs and a sensitivity to the political landscape. He or she could expect to receive a handsome remuneration package along the lines of Prince Charles’s arrangements and may even be paid by the Duchy of Cornwall.

With William’s Army career ending in January, it’s doubtful whether SAS officer Jamie Lowther-Pinkerton will continue in his job as his Private Secretary. By some accounts his main role has been keeping the exuberant Prince Harry out of trouble, while facilitating William’s workflow in the military. He may, of course, stay on as Prince Harry’s fixer and troubleshooter.

It looks as if 2009 will be a watershed for the second-in-line to the Throne. The same may be said of Kate Middleton. Even with more time on his hands, it’s unlikely William would set up a new household without Kate. It would inevitably lead to speculation that they had split up again.

The new look for William’s life has all the feel of a well thought-through plan organized by the military — as the best Royal events are.

A newly-independent Prince William, together with Kate, will cut quite a dash on the public scene.